Job descriptions the central to marketing a position. The right job description help candidates self-select for competency, understand if financial requirements are met, and promote a candidate’s ability to see themself as belonging in your organization.


The job description contains essential information to market a particular position to draw in a talent pool. It includes details like the job title, location, reporting to/from employees, job summary, nature and objectives of a job, tasks and duties to be carried out, and tools and equipment to be utilized by a potential worker.

Job Title

Be clear with your work titles. Be specific by incorporating keyword words that appropriately define the role in your job titles because they will be more effective than generic ones.

No Jargon

Avoid using internal jargon that could confuse a candidate. Your job description should use wording that is as inclusive and feasible. Examine your final job description and consider changing any language that would exclude any categories of people who might be interested in this opportunity.

Job Summary

Start with a compelling, captivating summary. Your summary should include a general description of your business and the job’s requirements.

About the Organization & Belonging

Draw the potential candidate in with details about what makes your organization special. The company and employer brand you represent get introduced in your job description. Describe why a prospect would like to work with you, including information about your company culture. Consider how you can help potential candidates imagine themselves as belonging within your organization.

Specify the Precise Location of the Job

The exact job location will make your job advertisement more visible in job search results.

Responsibilities and Duties

Describe the position’s primary duties in detail. Make sure your list of tasks is thorough but concise. Also, stress any responsibilities that might be unique to your company.

The Day-to-Day

Emphasize the duties of the position that occur daily. By doing this, candidates will better understand the working environment and everyday tasks. This degree of specificity will aid the candidate in determining whether the position and company are a good fit, assisting you in luring the most qualified applicants.

The Position’s Place Inside the Company

Give candidates a better understanding of the bigger picture and how their potential role will affect the company by stating who the position reports to and how the individual will function within your organization.

Competencies, Skills & Abilities

List both hard and soft skills. The job description also needs to list the education, work history, credentials, and technical abilities necessary for the position. Along with hard talents like communication and problem-solving, you can also list personal qualities that make a successful hiring.


While you might be tempted to include every quality and talent in mind for perfect hiring, doing so might turn away candidates. To encourage a broader range of applicants to apply, it’s critical to distinguish between the skills and qualifications necessary for the position and those optional. (Must-have competencies vs. nice-to-haves.)

Salary and Benefits

Include a range of salaries. Quality candidates hunt for openings that match their compensation requirements. Therefore, make yourself stand out from other employers by including the wage range in the job description to draw in the most qualified applicants. This is also an equity consideration, i.e., don’t make a potential candidate go through hoops to determine if the role doesn’t meet their financial requirements.

Perks and Benefits

Most job searchers concur that a company’s perks and benefits greatly influence whether or not they accept a job offer there. So share the appealing perks and advantages you provide your staff to attract more applicants.

Foundations of Successful Hiring

Before a candidate can get an offer, multiple candidates must get evaluated. How can you be sure that your assessment identifies the candidate with the competencies required to succeed in your organization?